Elizabeth Banks on why she invested in popular canned-wine maker Archer Roose.
Earlier this year, Banks joined Archer Roose Wines as a co-owner and chief creative officer. The Hollywood mogul recently shared more with Fortune about her decision to invest in the company as well.
On why she invested in Archer Roose Wines:
I first learned about Archer Roose while floating down a river in Utah. Which, frankly, is the perfect time to discover canned wine. I’ve always been a wine drinker. I’m not a collector, just someone who enjoys drinking wine with friends. And I don’t drink beer or hard seltzer, so expanding opportunities to drink wine—particularly good wine—just makes sense.
I thought Archer Roose was really good, and I loved the story of this world they were building. What drove me to invest was when I realized the applicability of what they were building. How can you bring consumers a better glass of wine that can be enjoyed on a Tuesday night or at your kid’s soccer games? That’s why I decided to invest.
