Our Blog — Interview

Elizabeth Banks Gives an Inside Look at ‘Press Your Luck’ Season 5 Set | Archer Roose

Elizabeth Banks, co-owner and Chief Creative Officer of Archer Roose, shares her dressing room essentials on the set of ‘Press Your Luck’. Be sure to watch ‘Press Your Luck’ on ABC or Hulu and watch the backstage exclusive with Entertainment...

Takin' Care of Lady Business Podcast: Drinking Sustainably: How Archer Roose is Reshaping the Wine Industry with Co-Founder Elizabeth Banks | Archer Roose

Marian Leitner-Waldman, co-founder and CEO of Archer Roose, sat down with Takin’ Care of Lady Business podcast to share how Archer Roose came to be, along with the inclusion of Elizabeth Banks as co-owner Chief Creative Officer. Check out the...

ELLE: Elizabeth Banks is Starting a Book Club Exclusively for Drinking Wine | Archer Roose

It is such an honor for The Elizabeth Banks Book Club from Archer Roose to be featured in ELLE Magazine! Snip-it from the article: Noting she [Banks] has never officially had a book club along the lines of Reese Witherspoon,...

Creative Control on Why Celebrities Are Choosing Equity Over Endorsements | Archer Roose

Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Creative Control podcaster, KC Ifeanyi.  The two talk the power of celebrity equity vs. endorsements. Tune in to hear the full story: Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.

Forbes Evaluates Celebrity Endorsements in Wine | Archer Roose

Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?" In his work, he highlights the evolving role of celebrity with brand - especially in the wine industry. Check out...

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