Our Blog — Interview
ELLE: Elizabeth Banks is Starting a Book Club Exclusively for Drinking Wine | Archer Roose
It is such an honor for The Elizabeth Banks Book Club from Archer Roose to be featured in ELLE Magazine! Snip-it from the article: Noting she [Banks] has never officially had a book club along the lines of Reese Witherspoon,...
Creative Control on Why Celebrities Are Choosing Equity Over Endorsements | Archer Roose
Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Creative Control podcaster, KC Ifeanyi.
The two talk the power of celebrity equity vs. endorsements.
Tune in to hear the full story: Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.
Forbes Evaluates Celebrity Endorsements in Wine | Archer Roose
Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?" In his work, he highlights the evolving role of celebrity with brand - especially in the wine industry. Check out...
Fast Company On Why We Tapped Elizabeth Banks As Our Chief Creative Officer | Archer Roose
Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Fast Company journalist, KC Ifeanyi. The two dug into how when the pandemic hit, Marian knew Archer Roose would need to pivot & the lightbulb moment that quickly followed. What...
Elizabeth Banks Plays Flip Cup with Hailey Bieber | Archer Roose
Hailey was joined 'In Her Bathroom' by the incredible Elizabeth Banks.
Watch as they try the viral butter board trend and go head to head in a very competitive game of flip cup featuring Archer Roose!
Check out the full video HERE
