Wine Enthusiast: Can Wine Save the Movie Theater Industry? Elizabeth Banks Hopes So | Archer Roose
Elizabeth Banks, co-owner and CCO, and Marian Leitner-Waldman, co-founder & CEO, were interviewed by Wine Enthusiast to talk about our newest partnership with Regal Cinemas. The discussion highlights our success in concessions and how Banks leverages her brand building experience in film to the wine industry. Banks said:
“We’re pretty avid about getting butts in seats and making moviegoing an experience again…as a storyteller, I am interested in making theatrical events, and wine ‘event-izes’ those nights out even more.”
Read the full article here!