Elizabeth Banks, co-owner and Chief Creative Officer of Archer Roose, sat down with People Magazine at South Beach Wine & Food Festival to talk about how she discovered the brand and what got her involved with Archer Roose. Here’s an excerpt: 

“So, very much we also felt like we were breaking down a real barrier as a female-founded company," she explains of Archer Roose, which was co-founded by the company's CEO Marian Leitner-Waldman and her husband before Leitner-Waldman reached out to Banks to become involved in the brand. ‘I was floating down a river in an inner tube with a can in the water staying cold, and I was like — this is the greatest day of my life,’ Banks says of first trying Archer Roose wine.”