Boston Globe highlights Archer Roose agency partner, Colossus | Archer Roose

Boston Globe highlights Archer Roose agency partner, Colossus | Archer Roose


Small-but-mighty Colossus emerges as the newest Boston ad agency to ride a big winning streak.  Clients range from winemaker Archer Roose to restaurant-tech firm Toast to home security firm SimpliSafe.

Archer Roose is very proud to have partnered with Colossus to develop this year's Elizabeth Banks' spot entitled 'Uninvited Guest.'  Colossus's nimble & strategic approach brought us a great output that we are still thrilled to share!

Here are a few snip its from the article:

Soon after she started as chief marketing officer at Boston winemaker Archer Roose late last year, Sara Gable was launching a new ad campaign. She turned to some familiar faces.
Gable knew Jonathan Balck, Greg Almeida, and Travis Robertson from her time at Boston Beer Co., while they were at local ad firm MMB. Balck mentioned a new project the three friends had launched, an ad agency called Colossus.
“He was like, ‘I’m starting a new agency with Greg and Travis and the vision is to do powerful work, and really take on small brands that have the ability to do things differently,’ ” Gable said. “That was really an exciting proposition.”
Gable was sold, and the small-but-mighty Colossus had another new client.

“We have that challenger mentality,” Almeida said. “A lot of the brands we work with ... want to shake the tree a little bit. They want to change things up.”

All of these things appealed to Gable, who wanted Archer Roose’s “luxury wine”-but-in-a-can to stand out in a crowded alcoholic beverage market. The Colossus cofounders had created strong work for Boston Beer while at MMB, she said, and its startup mentality made Colossus a better fit than the big shops for a small company like hers.

This spring, Gable put Colossus and its small-agency model to the test when actress Elizabeth Banks committed to be a celebrity spokeswoman for Archer Roose, a deal that made her a co-owner and chief creative officer. Banks came on board in April, and Archer Roose needed a completed ad by the end of May. Within a week, the Colossus crew had pitched a variety of ideas, which Archer Roose executives reviewed with Banks. The ad was in production by the end of April.

The 60-second ad’s script features Banks arriving uninvited into a facsimile of Archer Roose chief executive Marian Leitner-Waldman’s home. Leitner-Waldman plays herself as she grumbles about how to get Banks to leave while the actress, also playing herself, makes herself comfortable — clipping her toenails, gargling wine, complaining about a stuck toilet, and declaring herself the new Archer Roose spokesperson. By the end of May, it was ready to go.

Good thing for Archer Roose that it had an ad agency at its side that could move fast.

“That just speaks miles to the willingness of Colossus to make sure we don’t squander an opportunity and really step up to the bat ... even when the odds might be stacked against us with a tight timeline,” Gable said of the agency’s rapid turnaround.

Subscribe to the Globe?  Check out the full article HERE

Learn more about partnership with Elizabeth Banks HERE

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