Creative Control on Why Celebrities Are Choosing Equity Over Endorsements | Archer Roose
Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Creative Control podcaster, KC Ifeanyi.
The two talk the power of celebrity equity vs. endorsements.
Tune in to hear the full story: Apple Podcasts, Spotify, RadioPublic, Google Podcasts, or Stitcher.
Forbes Evaluates Celebrity Endorsements in Wine | Archer Roose
Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?" In his work, he highlights the evolving role of celebrity with brand - especially in the...
Fast Company On Why We Tapped Elizabeth Banks As Our Chief Creative Officer | Archer Roose
Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Fast Company journalist, KC Ifeanyi. The two dug into how when the pandemic hit, Marian knew Archer Roose would need to pivot & the lightbulb moment...
Elizabeth Banks Plays Flip Cup with Hailey Bieber | Archer Roose
Hailey was joined 'In Her Bathroom' by the incredible Elizabeth Banks. Watch as they try the viral butter board trend and go head to head in a very competitive game of flip cup featuring Archer Roose! Check out...
Drinking Wine From A Can With Elizabeth Banks | Archer Roose
Our CCO, Elizabeth Banks discusses wine, travel and film in her recently published Forbes interview. In addition, the actress and director details her decision to join Archer Roose and why she believes in the brand's mission.“One of...
