Our CCO, Elizabeth Banks discusses wine, travel and film in her recently published Forbes interview. In addition, the actress and director details her decision to join Archer Roose and why she believes in the brand's mission.
“One of the things that we're trying to do is not take the category so seriously, right? It's not just Archer Roose — how do we create the category of canned wine that's appealing across the board? It's about getting people to understand the sustainability of cans and that canned wine can be delicious.” Explains Banks.
Our CCO, Elizabeth Banks discusses wine, travel and film in her recently published Forbes interview. In addition, the actress and director details her decision to join Archer Roose and why she believes in the brand's mission.
“One of the things that we're trying to do is not take the category so seriously, right? It's not just Archer Roose — how do we create the category of canned wine that's appealing across the board? It's about getting people to understand the sustainability of cans and that canned wine can be delicious.” Explains Banks.
