Elizabeth Banks, Chief Creative Officer of Archer Roose Wines in Forbes Magazine

Forbes Evaluates Celebrity Endorsements in Wine | Archer Roose

Tags: Elizabeth Banks , Interview , Roose in the News

Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?"

In his work, he highlights the evolving role of celebrity with brand - especially in the wine industry.

Check out the full piece here that features thoughts on Elizabeth Banks' partnership with Archer Roose Wines!

Link to full article HERE

Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?"

In his work, he highlights the evolving role of celebrity with brand - especially in the wine industry.

Check out the full piece here that features thoughts on Elizabeth Banks' partnership with Archer Roose Wines!

Link to full article HERE


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