Aaron Romano of Wine Spectator took note of Elizabeth Banks' Snake Rewards Program. Wine Spectator highlighted Archer Roose in a recent article.
Check it out a highlight of what they had to say below!
Read the full article HERE
"Canned wine brand Archer Roose debuts snake rewards program … and then apologizes for their missssstake
The live snake ploy is yet another in what is becoming a house style for Archer Roose marketing—canned wine served with a big wink, acknowledging the absurdity of celebrity endorsements and corporate rewards programs while also steering away from the well-worn standbys of traditional wine advertising.
However, in these videos, the company leaves it to the viewer to decide whether they’re serious. Dialing the number provided, 1-855-3SNAKES, revealed a recorded message informing callers to leave their name and email address and that a sales representative would be in touch.
Take a minute to unwind that hard-to-achieve snake offer: 100,000 cases of Archer Roose would tally in the neighborhood of $10 million. “There’s a much more affordable way to get a snake,” teased Sara Gable, chief marketing officer for the company.
For Banks, Gable and Leitner-Waldman, creating unique content will remain part of the company’s culture, fostering hopefully raving fans that will continue to engage with the brand. As for that loyalty program, Roose Rewards will allow customers to accrue points and bonuses and unlock other exclusive member perks, including cashback rewards and early access to limited-edition wines, seasonal events and exclusive merchandise."