ADWEEK: Not Your Typical Wine Club: Archer Roose Promises Live Snakes as Perks for Customer Loyalty | Archer Roose
Here's what ADWEEK had to say about the recent campaign:
'Slithering away from convention
The work comes from Colossus, agency of record for Archer Roose, where creatives wanted to stand out from the “forgettable white noise” of dime-a-dozen rewards programs. The goal was also to poke fun at celebrity endorser tropes and tired customer relationship management tactics.
“Every brand seemingly has a rewards program—so how do you make them interesting?” Greg Almeida, executive creative director at Colossus, said in a statement. “Easy. Have Elizabeth Banks mail people poisonous snakes.”'
Subscribe to ADWEEK? Check out the full article HERE!
