ADWEEK says "Not Your Typical Wine Club" | Archer Roose

ADWEEK says "Not Your Typical Wine Club" | Archer Roose

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Here's what ADWEEK had to say about the recent campaign:

'Slithering away from convention
The work comes from Colossus, agency of record for Archer Roose, where creatives wanted to stand out from the “forgettable white noise” of dime-a-dozen rewards programs. The goal was also to poke fun at celebrity endorser tropes and tired customer relationship management tactics.
“Every brand seemingly has a rewards program—so how do you make them interesting?” Greg Almeida, executive creative director at Colossus, said in a statement. “Easy. Have Elizabeth Banks mail people poisonous snakes.”'

 

Subscribe to ADWEEK? Check out the full article HERE!

Here's what ADWEEK had to say about the recent campaign:

'Slithering away from convention
The work comes from Colossus, agency of record for Archer Roose, where creatives wanted to stand out from the “forgettable white noise” of dime-a-dozen rewards programs. The goal was also to poke fun at celebrity endorser tropes and tired customer relationship management tactics.
“Every brand seemingly has a rewards program—so how do you make them interesting?” Greg Almeida, executive creative director at Colossus, said in a statement. “Easy. Have Elizabeth Banks mail people poisonous snakes.”'

 

Subscribe to ADWEEK? Check out the full article HERE!


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