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San Francisco Chronicle: Elizabeth Banks' Snake Giveaway is A Game Changer for Celebrity Wine Marketing | Archer Roose
Esther Mobley of the San Francisco Chronicle highlighted the Archer Roose Snake Rewards Program in a recent article.
Here's what she had to say about Archer Roose & The Snake Rewards...
The hardest I've laughed at a wine advertisement in a long time (maybe ever) was on Tuesday, when my colleague Jess Lander shared with me a video from the canned-wine company Archer Roose. Its latest promotion: the Archer Roose Snake Rewards Program.
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It's rare to see a wine company having this much fun.
Subscribe to the San Francisco Chronicle? Check out the full article HERE
More about The Snake Rewards Program HERE