This year, Jon Chesto of the Boston Globe, included Archer Roose wines in his roundup of wacky Boston business stories. This Boston born business is thrilled to be included!
Here's what he had to say about Archer Roose Wines...
Uncorking it: Selling “luxury wine” in a can? It might help to have a famous actress on your side. Archer Roose chief executive Marian Leitner-Waldman lined up Elizabeth Banks to be the Boston winemaker’s chief creative officer as well as a co-owner. Their first ad together, designed by Boston-based Colossus, features the Pittsfield native making herself at home in a mockup of Leitner-Waldman’s place, clipping her toenails in the kitchen sink and complaining about a clogged toilet. The bathrobe-clad Banks has a eureka moment while swigging some Archer Roose. She shouts to her reluctant new housemate: I should be the brand’s spokesperson! “I said ‘no thanks.’ A celebrity beverage endorser?” a frustrated Leitner deadpans. “That’s so cliché. But she just told me that she works here now.”
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