Forbes Evaluates Celebrity Endorsements in Wine | Archer Roose

Forbes contributor, Josh Wilson, recently published an article asking "What Will The Future Hold For Celebrity Endorsements In The Wine Industry?" In his work, he highlights the evolving role of celebrity with brand - especially in the...

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Fast Company On Why We Tapped Elizabeth Banks As Our Chief Creative Officer | Archer Roose

Our CEO & Founder, Marian Leitner-Waldman, had a great discussion recently with Fast Company journalist, KC Ifeanyi.  The two dug into how when the pandemic hit, Marian knew Archer Roose would need to pivot & the lightbulb moment...

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Elizabeth Banks Plays Flip Cup with Hailey Bieber | Archer Roose

Hailey was joined 'In Her Bathroom' by the incredible Elizabeth Banks. Watch as they try the viral butter board trend and go head to head in a very competitive game of flip cup featuring Archer Roose! Check out...

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Our Chief Creative Officer, Elizabeth Banks, featured in Fast Company | Archer Roose

💫 🌟 Elizabeth, you have our hearts and admiration! 🌟💫 Check out this article to get the vibe of what 'big Banks energy.' means!   “She is like freaking Wonder Woman,” says Marian Leitner-Waldman, founder and CEO...

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Elizabeth Banks Tries Tom Hanks’ - Diet Cokagne | Archer Roose

Archer Roose co-owner & Chief Creative Officer has a new movie coming out: Cocaine Bear! This peaked Elizabeth's curiosity in the cocktail 'America's Dad, Tom Hanks' has shared with the world - 'Diet Cokagne!'   Check out...

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