Modern Retail: Inside Archer Roose’s non-traditional partnerships strategy | Archer Roose
Modern Retail spoke with our Founder & CEO Marian Leitner-Waldman to highlight our partnership strategy. We are so honored to be featured!
Snip-it from the article:
The company began seeking these types of lifestyle partnerships in 2019 with the idea of being available in whichever place people might crave wine...For newer players in the alcoholic beverage industry, these types of partnerships are highly coveted due to their sales and marketing benefits.
Check out the full article here!