By: The Archer Roose Team

You’ve seen it. Maybe you’ve heard of it. And who knows, maybe you’re one of the few who understand it. We’re talking about the new alternative reality called the Metaverse. Simply slip on a comfy pair of VR goggles – or trade in your Nissan Altima for its weight in Bitcoin – and you can be a part of the future. At least for now. Until it all changes. Like it always does.

Now, don’t get us wrong. Here at Archer we love innovation and we especially love changing the preconceived notions of the world. After all, we put luxury wine in cans, which we’ve been told is particularly naughty. But we also love gathering with real friends, in the real world, on this celestial plane, and enjoy good company, good conversation and good wine.

That’s why we gently poked fun at the expense of the Metaverse in our most recent ad. After all, it’s really hard for your avatar to know what delicious wine tastes like. Truth is, whether or not you partake in this new technology is of little consequence to us. So long as you stop to enjoy the real world every so often. Because, hey, it’s not so bad out here. We’ve got waterfalls and French fries and, of course, wine. So gather with a group of your closest friends, or a random collection of strangers, and throw back a few. And enjoy real world living. You’ve earned it.