Archer Roose co-owner and CEO, Marian Leitner-Waldman, discussing innovation in the alcohol industry in FoodBev Media

FoodBev Media: Opinion: The canned revolution – How canned products have transformed the beverage industry | Archer Roose

Tags: From the Founder , Roose in the News

Our co-owner and CEO, Marian Leitner-Waldman, wrote an opinion piece in FoodBev Media to discuss innovation in the alcohol industry with the implementation of cans instead of traditional bottles.

But canned wine needs its own unique approach. For example, experimentation with can liners and sealing techniques to ensure the wine’s quality remains intact, free from any metallic taste or aroma. This shift in thinking can transform canned wine from a mere novelty to a legitimate option for wine enthusiasts and achieve the ultimate goal of having a can of wine to deliver as delicious a glass as wine poured from a bottle.

Check out the full article here!

Our co-owner and CEO, Marian Leitner-Waldman, wrote an opinion piece in FoodBev Media to discuss innovation in the alcohol industry with the implementation of cans instead of traditional bottles.

But canned wine needs its own unique approach. For example, experimentation with can liners and sealing techniques to ensure the wine’s quality remains intact, free from any metallic taste or aroma. This shift in thinking can transform canned wine from a mere novelty to a legitimate option for wine enthusiasts and achieve the ultimate goal of having a can of wine to deliver as delicious a glass as wine poured from a bottle.

Check out the full article here!

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