Archer Roose was featured in Beverage Industry as they highlight Elizabeth Banks’ involvement as well as our creative strategy to entice consumers. They wrote:
"Celebrities also have traditionally been a source of partnership for brands, but social media has allowed for more engaging campaigns. Archer Roose announced in 2021 that Elizabeth Banks joined as a co-owner and chief creative officer. Since then, Banks has appeared in a number of campaigns such as in Uninvited Guest where she made herself the brand spokesperson; the debut of the Archer Roose Rewards Program, which offered to mail free snakes to anyone who purchased 100,000 cases of wine; and one in which she unsuccessfully visited the metaverse to show that wine is best enjoyed in real life."
Archer Roose was featured in Beverage Industry as they highlight Elizabeth Banks’ involvement as well as our creative strategy to entice consumers. They wrote:
"Celebrities also have traditionally been a source of partnership for brands, but social media has allowed for more engaging campaigns. Archer Roose announced in 2021 that Elizabeth Banks joined as a co-owner and chief creative officer. Since then, Banks has appeared in a number of campaigns such as in Uninvited Guest where she made herself the brand spokesperson; the debut of the Archer Roose Rewards Program, which offered to mail free snakes to anyone who purchased 100,000 cases of wine; and one in which she unsuccessfully visited the metaverse to show that wine is best enjoyed in real life."
