Archer Roose was featured in Beverage Industry as they highlight Elizabeth Banks’ involvement as well as our creative strategy to entice consumers. They wrote:

"Celebrities also have traditionally been a source of partnership for brands, but social media has allowed for more engaging campaigns. Archer Roose announced in 2021 that Elizabeth Banks joined as a co-owner and chief creative officer. Since then, Banks has appeared in a number of campaigns such as in Uninvited Guest where she made herself the brand spokesperson; the debut of the Archer Roose Rewards Program, which offered to mail free snakes to anyone who purchased 100,000 cases of wine; and one in which she unsuccessfully visited the metaverse to show that wine is best enjoyed in real life."