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Marketing Vanguard: Archer Roose Wines CMO Conley Downing Talks Repositioning Wine at ADWEEK

Marketing Vanguard: Archer Roose Wines CMO Conley Downing Talks Repositioning Wine at ADWEEK

Our CMO Conley Downing sat down with Jenny Rooney at ADWEEK to talk about repositioning wine as an accessible, lifestyle-driven category, and the results speak for themselves: 41% year-over-year growth.

From strategic partnerships with Elizabeth Banks to distribution wins with JetBlue and Princess Cruises, we're proving that breaking down barriers in a legacy industry isn't just the right move, it's working.

Read or listen to the full feature through the links below: 

Apple Podcast
Spotify
YouTube

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